How Armine Harutyunyan Became A Victim of Body-Shaming

In 2019, 23-year-old Armine Harutyunyan traveled to Berlin for a concert of her favorite band. There she was noticed by the scout of the fashionable Italian brand Gucci. The woman kindly agreed to take a couple of photos and gave her contact information to the scout. At the same time, she did not believe that someone would call her back.

Imagine her surprise when, a few weeks later, Armine Artuyunyan was invited to take part in Milan Fashion Week. For the first time in her life, the woman walked the runway, demonstrating the new Gucci collection, side by side with professional models.


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A post shared by Armina ?? (@deararmine)

Success and Hate

Armine’s debut caused a sensation. Many famous brands immediately became interested in the Armenian woman and began to offer her cooperation. It was safe to say that our heroine drew the lucky ticket. However, as it turned out, every coin has two sides.


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A post shared by Armina ?? (@deararmine)

The news of Armine Harutyunyan’s success quickly spread across the web. However, an alarming number of netizens did not feel like congratulating her. Instead, she became a target of negative and hateful comments and body-shaming because of her “unconventional” appearance.

People could not believe that the fashion brand had intentionally chosen Armine as their model. Haters speculated that the woman paid the right people a lot of money to walk the catwalk. This only verifies that social media’s particularly narrow beauty standards leave very little room for diversity.


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A post shared by Armina ?? (@deararmine)

Although dealing with hate was not easy and Armine Harutyunyan could not understand why her success caused so much anger and aggression, she persevered and stayed focused on her goals.

Who is Armine Harutyunyan?

Armine Harutyunyan was born and raised in Yerevan. Like many children, she always dreamed of becoming an artist. When she grew up, she decided to follow in the footsteps of her famous painter grandfather Khachatur Azizyan.


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The woman mastered the professions of an illustrator and graphic designer. Among other things, in her free time, she was studying Asian culture, which she found fascinating. Sometimes, she modeled for local brands.

Continuation of the Success Story

A few weeks after Armine Harutyunyan’s debut in Milan, she was invited to take part in a fashion show in Georgia. The organizers were willing to do anything to get the woman on board. They understood that the hate could frighten the aspiring model from venturing into the fashion industry, so they supported her in every possible way.


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A post shared by Armina ?? (@deararmine)

Armine Harutyunyan agreed to come to Georgia and later agreed to further offers of cooperation. The woman decided to continue her modeling career, no matter what. After all, keyboard warriors will soon direct their attention elsewhere, whereas our heroine finally gets a chance to fulfill her childhood dream.


I am an English major with a love of languages and fiction, and with an incurable travel bug. In my free time, I read fantasy, drink copious amounts of coffee, and like to go see movies. Culinary art means everything to me. My main hypostasis is the taster, though. The music school has taught me to appreciate the symphony of airy meringues, to create harmonious overtures of light snacks, hard rock of meat, fish, and vegetables on the grill. Choir classes have accustomed me to hear and feel the people nearby and create perfect harmonies of sounds.

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